Earlier this month we talked about the importance of writing effective headlines when promoting a suggestion. Launching highly targeted Facebook ads, creating a custom squeeze page, and other sorts of promotional support all require you to try to do just that. Another important component of these promotion methods is correctly utilizing images to extend engagement.
Look at This Photograph
The internet is an environment where users are looking to consume information as quickly as possible, something that social media has accelerated tenfold. The faster you’ll accurately communicate to them what it’s you’re promoting, the higher chance you’ve got of maintaining their interest.
It’s not just an old idiom that an image says 1000 words, it’s a term manifested from the truth. Pictures are proven to extend engagement, and therefore the right pictures can act as a green light for a user at the beginning of the sales path.
Increasing Valuable Engagement
You want to make sure the photographs you employ are relative to what it’s you’re promoting. this is often where we’ve seen some affiliates make a misstep. a beautiful picture is good, but if there’s a disconnect between it and therefore the actual content, the user goes to be ending their engagement soon. They’re getting to notice the irrelevance and it’ll distract them from the particular product/service you’re trying to market.
If you’re promoting a skincare offer, don’t use an image of a dog. they need fur.
“Pictures are only effective in influencing brand choice if there’s a transparent reference to the brand and message” – Giep Franzen, Advertising Effectiveness
There are multiple resources online which will supply you with top-quality free-to-use images, without looking just like the typical sterile stock photo. Pexels and Unsplash, just to call a few. Use these and other sites to your benefit so as to offer your landing page or other creatives a top-quality look.
If possible, showcase the merchandise or service in your images, or present a scenario of the user post-purchase. for instance, if you’re promoting a travel offer like Booking.com, show the result of the user using the service.
The two images below could both be used for this instance, but the proper photo may be a but genuine stock photo that doesn’t communicate much aside from faux enthusiasm. The left photo which I obtained from Pexels.com, actually relates to the advantage of the offer – how the user might be positively affected by using Booking.com’s services. It’s more tangible and adds A level of realism not found within the photo to the proper. It also adds legitimacy to the campaign, as stock photos can have a reputation for getting used for inferiority or scammy products.
The image on the left above attempts to get a selected emotion from the user that the stock image fails at accomplishing. during this case, the thrill of traveling to a replacement destination. In any sort of advertising, striving to make an emotional response from the audience is vital, which philosophy should be no different for your promotional methods. the sort of emotion you’re trying to ask from the user should relate to what you’re promoting but can include a good range of feelings like happy, sad, angry, disgusted, excited, excited, and countless more. You won’t find the maximum amount of success relying purely on logic, so tap into the emotions of the user to ultimately increase your conversions
As with anything in affiliate marketing, always test to ascertain what works best. It’s the simplest thanks to honing your promotion techniques and to find out what does and doesn’t work with certain demographics.